Marketers know words. Tech experts know systems. Only a rare few can successfully command both. I integrate persuasion, product design, and platform thinking to help businesses position better, sell smarter, and convert faster.
"The hand isn't quicker than the eye. You simply follow the strongest signal."
Direct-response discipline: understanding what buyers fear, want, and will act on - then translating that into offers, campaigns, and conversion assets that move revenue.
Platform and product systems: SDKs, documentation, developer ecosystems, and large-scale product experience. I don't just understand messaging - I understand adoption.
Live audience control: years of stage work taught me how to hold attention, read resistance in real time, and make people lean in. That skill transfers directly into persuasion, positioning, and conversion.
CAMPAIGNS · PLATFORMS · SYSTEMS · BOOKS
A diagnostic-driven system that identifies constraints, quantifies business impact, and guides high-relevance sales conversations before they begin. Moves from lead generation to decision enablement.
'Transforms curiosity into urgency — before a sales call ever happens.'
Took the 47 strategic marketing frameworks from MAGA Marketing Secrets and turned them into a working AI application. Input your business context. Get a customized strategic output. A published book transformed into interactive software.
'From intellectual property to deployed application — without an engineering team.'
Custom-built AI tools that generate branded visual content — infographics, book graphics, product strategy visuals, and YouTube assets. Strategy becomes deployable creative without designers or production delays.
'40+ custom branded assets generated. Ideas to visuals in hours, not weeks.'
FEATURED
Skull X-ray envelope. Long-form sales letter. Testimonial sheet. STOP! bounce-back insert. Multiple buyers reported tripling their income.
"★ Featured in Bill Glazer's book on outrageous marketing."
Four standalone direct mail pieces — each one a different creative strategy for driving a marketing-savvy audience to act. The $100 gas card hook. The Wizard of Oz deadline script. The vintage Meet Me in St. Louis mailer. The mobile marketing selfie promotion. Same challenge, four completely different angles.
'Four pieces. Four different hooks. One discipline — make the sophisticated audience feel something, then give them a reason to act.'
Individual direct response pieces used to promote different GKIC webinars — postcard mailers, letter sequences, and registration drivers across multiple campaigns. Each piece stands alone as an example of driving webinar registrations from a sophisticated direct response audience.
'Multiple campaigns. Multiple formats. One goal — get the skeptic to register.'
Magazine ad, website, phone sales sequence, and long-form sales letter for world-famous trade show entertainer Joel Bauer's exclusive $5,000 training event.
"21 magicians. US, UK, South Africa. $5,000 package. Sold out."
Full long-form sales page for PGA teaching pro Bobby Clampett's "Charting Your Course Strategy" DVD. Testimonials from Johnny Miller, Jim Nantz CBS, and three Champions Tour players.
"PGA credentials. CBS Sports talent. 365-day guarantee."
Ghostwritten long-form sales letter as "Thaddeus Williams" using an 88-year-old librarian's Amazon and Google origin story to sell small cap investing research.
"Ghostwritten. Financial market. Story-first persuasion."
A geo-targeted direct mail piece for a law firm — sent to specific zip code addresses near the World Trade Center site. Anyone in those zip codes diagnosed with cancer following 9/11 may have been eligible for compensation. One piece. One list. One offer. Written in 30 minutes.
'30 minutes of writing. $700,000 in sales. That's what strategy looks like.'
A complete acquisition system built for GKIC clients that integrated direct mail, online traffic, email follow-up, and continuity into one compounding marketing engine.
"From lead generation to long-term customer value in one connected system."
Built while serving as Head Copywriter at GKIC, this execution framework gave clients campaign calendars, templates, sequences, and reactivation tools to run disciplined marketing every month.
"Consistent execution. Month after month."
An independent copy system built from four decades of direct response work and live performance discipline, replacing writer's block with a structured assembly process.
"Copy isn't written. It's assembled."
Four published books on marketing, copywriting, and persuasion strategy. From hands-on craft to high-level frameworks.
"Four books. Two disciplines. One trifecta."
Results and feedback from clients, partners, and industry leaders.
Here's what the Head of Game Development at Microsoft said:
Jack is one of the smartest guys I know. The breadth of his interests is astonishing and his willingness to stretch himself is remarkable. He's literally willing to put himself out there every day to make the right things happen.
A client who hired Jack to build her marketing system from scratch:
Jack was a phenomenal resource in regards to how to write effective sale copy and the technical support side in creating and implementing computer generated customer follow up system that we still use today. It was a pleasure working with a Jack of all trades!
Dan Kennedy — creator of Magnetic Marketing — on his #1 copywriter:
Jack is smart. He was once the #1 copywriter for Bill and I at GKIC. Of all the people who tried writing in my voice, Jack came the closest and did the best.
Here's what GKIC's Director of Marketing said after working with Jack:
After completing a project for one of the most successful high-ticket coaching businesses in the online marketing world:
Great work my man! Ready for the next one? Do you have any time today to jump on Zoom and have a quick chat?
After reviewing the Robin Robins AI voice bot Jack built for Technology Marketing Toolkit:
Dude...so good! Been playing with it and it's totally her. Really nice job!
(This isn't a trick. It's a controlled outcome.)
What you're about to experience is simple.
Follow the instructions.
Don't try to outthink it. Just go through the process.
It'll only take 1-2 minutes max.
Did you end up on the same book?
That wasn't luck. And it wasn't magic.
It was an outcome engineered in advance.
You were given:
Every step felt like a decision. But your destination was never random.
This Is How I Design Marketing Systems
Whether it's a sales conversation, a diagnostic system, a landing page, or an AI-driven report —
Make the right next step feel obvious.
Most people try to persuade.
I design systems where the decision becomes inevitable.
Available for product marketing, AI systems, sales enablement, strategic consulting, and selected high-conversion messaging projects. I respond within 24 hours. Usually faster.